COMM 101  

Writing Assignment # 3 , "Advertising"

As with all my in-class writing assignments I welcome your opinions (in fact I expect them) but they must be supported by information from your readings, the lectures or films shown in class. I don't care if you disagree with my point of view or those of the materials presented, but you must specify the information that supports, or is in conflict with, your ideas.

Write your paper on the following topic:

In class we discussed advertising and looked at ads in magazines that used both Primary and Secondary discourse. We also made our own ads. Explain the statement “many advertisements work by trying to offer us something that the actual product they are selling cannot deliver.” Define Primary and Secondary discourse. Reference any relevant examples from classroom exercises that you feel support your explanation. Tell me what you think about this method of advertising.